Last Thursday night in Manchester. At Old Trafford: How-Do, the awards programme for all UK NW regional media, about 540 takers. The long standing Roses Awards for regional advertising over at the Hilton on Deansgate, about 300 I am told by folks. Something else on at The Midland - googling it seems to be PPMA Recruitment Advertising Awards - add unknown number, let's say given its capacity, another 300. Organisers of all events welcome to amend my estimates.
Not a swine flu mask in sight in an industry that might have 'challenges' with the sponsorship revenue stream nowadays, but is still putting an awful lot of bums on seats. (Ref to self http://tinyurl.com/ctxmtj)
Note to any transatlantic readers - bum as in ass, not as in 'Buddy Can You Spare a Dime' - mostly anyway.
Does this v small (but important) sample say 'bring the event to my town and I'll pitch up, make me travel and, hmm, well...? Anyway congrats to both brand owners for a substantial cumulative total. Better numbers next time if they are on different days?
Many thanks to HGA for last minute ticket sort-out. And how do you punctuate How Do for search? How-Do I assume.