Monday, 11 May 2009

Get on down to the House of Disrepute

And another note on the subject of on-line identities - provoked by a tweet link to the Outspoken Media blog sent by Dinis Guarda. The gist is, how to leverage benefit from negative press and flame wars that might come from your innocent commercial opinions expressed in your branded blog.

It's all good advice I'm sure, although possibly less guaranteed in outcome than suggested. But maybe the real clincher for discussion here is just how many previously innocent brands might want to join a new axis of evil. There's eyeballs in those hills. Some people might look pretty longingly at the sort of metrics that people like Guido (and The Telegraph) are getting. Let's call it disrepute management.

Setting fire to your own house would attract attention. Until everyone does it.
is Outspoken Media.

PS: we all know Skittles Twitter thing, but have you read #skittles? This doesn't remotely qualify for the notion above but I could not imagine this post in support of a Mars sweetie product a matter of weeks ago:

HallLife: Omg skittles new commercial so f**kin funny you guys got to see it I almost spit out my drink its called reflect the rainbow

No comments: