Haven't posted a video freebie for a while, but I find this effort irresistible. You will hardly notice that anyone wants to sell you anything.
The concept is leaving designer chairs around New York City - for the taking. Each chair has GPS and there's a whole load of effort that's gone into concept and into shoot. The agency who wants to sell their services is Mono - let's hear that name again a couple of times in the vox - it's Mono. And the Real Good Chair from Blue Dot does a nice appearance in the recession-time objet trouve role.
And the source of this video left by the kerb with code all ready to embed? Giving it away for the all the right reasons, News Corporation's Wall Street Journal.
Thanks to Andy Jordan at WSJ.
The chair? It's here for $129 http://www.bludot.com/Browse_Products/Seating/product/Real_Good_chair
PS: you guys made up 'kerb mining', right?