Monday, 27 April 2009

The Brand - Corporate & Personal, err, Intertwined

Following the Duncan Bannatyne train thing (see below) here’s some sort of brand antidote to issues on this eastern side of the island. Pictured is the West Coast’s Sir Richard Branson at work. The Virgin Leader is illustrated creating content for his blog and for mine. From this hands off management position, the good knight is able to keep an eye on how those toilets are holding up on his Pendolino trains. And to dream of spaceships. Of course businesses like Stagecoach, Scaled Composites and MBNA are delighted to help out.

I have resisted bowing to Virgin's PR power by not using this picture for a whole week now. Until I just couldn’t resist the man's brand power any longer. Hat tip to The Fact Compiler for bringing this gem to my attention. It had appeared previously in the Mail on Sunday.

There now, remember the tremendous value of this sort of photo opportunity to your brand/client. Of course, what we really do have here, is clear demonstration of the benefits to entrepreneurs of getting off the stock exchange and going private without those troublesome shareholders. So, if you want to create a multi billion dollar empire that breaks all the brand rules, has a name that won't work, doesn’t know its demographic, stays off the equity markets and becomes a global giant, you know what to do.

Now then, get on with it.

STOP PRESS: ask Sir Richard for hints and tips on how to create your very own global empire: Q2) and at Huffington Post Yep, all the news that's still around and hasn't gone away.

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