So ad agencies are done for in these times, are they? BMB hasn't heard that news and opens up shop in New York. Bil Bungay, the B that goes together with Beattie and McGuinness, believes that out of chaos comes opportunity and new order. Bil’s sample time was the overturning of the applecart in the late seventies when pomp rock got eaten by The Sex Pistols (for a while).
Well, advertising and design is rock and roll. It’s a scalable enterprise and as such has few winners, but they win real big. Most talented folks will keep on gigging for a lifetime down the pub. But that’s OK too. One or two will get through.
As far as those who are already of superstar status, well, starting conditions apply and capital is required in downturns. Intellectual and brand capital is amongst the very best.
In the last few years Bil B has given over lot of valuable time to Fresh Creative Awards to get people to notice new talent from the regions. So, we'll see what Madam Upturn brings.
Your hero I K Brunel would have liked your Atlantic Bridge, Bil. We wish BMB well in NYC and beyond. We still have exportable products.
The story is at Brand Republic. http://tinyurl.com/cjl9f2