Blogs are not like newspapers in that we don't have to publish every day. Or every week. Not unless we have advertisers who may be peeved if their ad doesn't show. Or if we have readers with regular habits like people who read the papers and watch TV. We do?
Or we do, or may do, if we publish regularly. Like every day or once a week. Otherwise we don't. Those newspaper guys were really on to something way back then - habituation.
It's why the blogging amateurs will go away and the pros will stay. Others... hell, they are out at work.
For the pro tips:
http://www.convinceandconvert.com/social-media-marketing/11-must-dos-for-the-serious-blogger/
For a contrarian view of how to do it: make it up yourself.
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