Thursday, 26 August 2010

Gordon for Speaker - & Marketing Moral Hazard

Here’s a short piece I wrote for another blog. It belongs here too:

Spectator Coffee House suggests that Gordon Brown is now on the speaking circuit for around $100,000 a go. That may be a starting point, but it’s close to a list price before negotiation. Expenses are additional. The story the red tops and the blogosphere will want is the follow up. If Gordon gets a gig, what will he do with the money?

The son of the manse may be expected to make a very significant contribution to charity. But what is left is still a five star lifestyle.

And now the electorate may start to ask questions. We voted you in, ex PM. We paid your salary. So just what incentive is there for any high-ranking elected official (of any party) for what we may call prudence? What incentive, when no matter what your decisions in office might be, a more lucrative career talking about ‘how to learn from our mistakes’ will always await? Present administration included.

That will be $100k please.

Great instance of how presence is sale-able. In a world of online ubiquity live appearance and event is the other side of the trend. Its competitive advantage is non-virtuality. Profits can be made in the non-scalable world of live appearance: at the gig. This applies to ex prime ministers as much as it does to U2. Just just don’t try it at home. Not unless scalable mass communication made you a household face first.

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