Monday, 15 June 2009

News Less Perishable - read all about it!

Read newspapers from a year ago. You already know things that their most informed writers never dreamed of. It’s time travel into their future.

A dear friend who works in the public sector claims he never reads his Guardian until it’s four weeks old. He’s a Sunderland supporter. I must tell him they are still in the Premiership. The news about Newcastle and Middlesbrough will interest him too.

A few weeks back this dear friend, (who couldn’t know there might be those tiny green shoots), asked how business was going. After all people wouldn’t have the same spending power to buy into shindigs. Shindigs!

It was explained - probably pompously, that many events were remarkably recession proof. That they were core business in a big global industry. They were what made the profits. Imagine Sunderland not bothering to play football. There is season for footy and for other events. It’s a long cycle planned a long way ahead. Life really is going on.

But there are nevertheless far fewer news stories than one might expect about recovery. I know there’s a mountain of debt ahead. But right now for quite a lot of people it all looks a lot like life before Armageddon. Read those recent papers and speculate on how we mostly dodged the bullet – so far.

And as news goes online it should become easier, not tougher to see past and present together. The archive is always available. Read it at random. Read last year, and the year before – and wonder. Gosh, I knew so little back then.

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